| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | W20617 | Airbnb: Home Sharing in China | Beamish, Paul W.;Yang, Zoe | General management | International Marketing Management( IAM0082 ) |
| 2 | 9-519-026 | Shiseido: Reinvesting in Brand | Avery, Jill;Sato, Nobuo | Marketing | International Marketing Management( IAM0082 ) |
| 3 | 9-919-513 | Cepuros Foods Malaysia: Finding the Secret Sauce for Growth | Quelch, John A.;Hartman, Katherine B. | Marketing | International Marketing Management( IAM0082 ) |
| 4 | SMU954 | Gucci: Staying Relevant in Luxury over a Century | Kumar, Nirmalya;Mittal, Sheetal | Marketing | International Marketing Management( IAM0082 ) |
| 5 | SMU963 | August Berg: Promoting an Accessible Luxury Watch via Social Media | Lui, Patricia;Bhattacharya, Lipika | Marketing | International Marketing Management( IAM0082 ) |
| 6 | W19063 | LIDL: A German Grocer in the United States | Nafees, Lubna;Das, Neel;Mehdi, Mokhalles | Marketing | International Marketing Management( IAM0082 ) |
| 7 | W19238 | Better World Fashion: Circular Economy and Competitive Advantage | Ivang, Reimer;Rana, Mohammad B. | Marketing | International Marketing Management( IAM0082 ) |